hype machine
Hype Machine specialises in media training and strategic communications for brands from local businesses to global organisations.
hype: extravagant or intensive publicity or promotion.
01.
Message
We start by understanding your brand, your audience and what you need to be known for. This allows us to clarify your key messages and identify any reputational or media risks before you step into the spotlight.
02.
Train
We run practical media training for your spokespeople, leaders and teams. This includes interview preparation, on camera coaching and handling tough questions across news, podcasts, panels and digital media.
03.
Ready
You leave with clear talking points, confidence and a communication framework you can use every time your brand is in the public eye, from everyday interviews to high pressure moments.
Case Study - Nutrition For A Healthy Life
We helped a Central Queensland telehealth dietetics service secure coverage on 7 & WIN News by shaping a clear, newsworthy story and preparing the founder to speak confidently on camera. The result was two major regional TV features that positioned the business as a trusted local health authority and dramatically increased brand visibility. Nutrition for a Healthy Life uses this video on their website to help build trust in the local community.
“Hype Machine’s media training was genuinely transformative. I gained the confidence, messaging skills and practical strategies to position myself as an expert, engage with journalists and communicate my services clearly. The training has opened new opportunities and helped me share evidence based nutrition messages with a much wider audience. I highly recommend it to any health professional wanting to elevate their voice and impact.”
Kate Woods
Founder, Nutrition for a Healthy Life
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