media training
Hype Machine trains leaders and organisations to perform under pressure when the media, the public and the internet are watching.
hype: extravagant or intensive publicity or promotion.
01.
Message Building
We start by clarifying what you need to be known for. We define your key messages, risks and talking points so you know exactly what to say before you face a journalist, podcast host or camera.
02.
Under Pressure
You go through real interview simulations, on camera practice and tough questioning. This trains you to stay calm, clear and confident when it counts, not just when it is easy.
03.
Media Ready
You leave with a clear communication framework and the confidence to handle interviews, panels, podcasts and public scrutiny across both traditional and digital media.
What we offer
Hype Machine provides practical media training and strategic communication coaching for brands from local businesses to global organisations. Our training is built by former journalists and communications specialists who understand how stories are shaped inside real newsrooms and how modern media now works across TV, online and social platforms.
Media Training for Leaders and Organisations
Hype Machine works with CEOs, founders, senior leaders and organisations who need to communicate clearly and confidently in public. Whether you are speaking to the media, appearing on camera, representing your organisation online or responding to a difficult situation, how you communicate shapes how you are perceived.
Our media training is designed for people who carry responsibility. We help you stay on message, handle pressure and protect your reputation across traditional media, podcasts, panels and digital platforms.
This training is used by:
- Executive and leadership teams
- Councils and government spokespeople
- Mining, construction and industrial companies
- Health and community organisations
- Professional services and not for profits
If your brand, role or organisation is visible, this training is for you.
What We Train You To Do
- Deliver clear and confident soundbites
- Handle difficult and hostile questions
- Stay on message under pressure
- Speak comfortably on camera and microphone
- Perform in live TV and radio interviews
- Handle podcast and long form interviews
- Communicate clearly on social media and video
- Respond when you do not have all the answers
Why Hype Machine?
Hype Machine is founded by former journalist and communications specialist Jordan Cullen, with experience across newsrooms, PR and high risk industries including mining.
Case Study
As seen on 7 & WIN News
We prepared and positioned a Central Queensland telehealth health service to secure major regional TV coverage, helping them build credibility and awareness through a clear and confident media appearance.
How We Deliver Training
- One on one coaching
- Executive and spokesperson training
- Small group and leadership workshops
- In person across Central Queensland
- Online training Australia wide
Deliverables
- Clear key messages and talking points
- A structured communication framework
- Increased confidence on camera
- Practical skills you can use in every future interview
Talk to us about media training