Strategic Communications
Hype Machine provides strategic communications consulting to help professionals and organisations communicate clearly, confidently and with purpose. This service focuses on shaping messages, positioning expertise and ensuring communication is aligned with business goals and public expectations.
hype: extravagant or intensive publicity or promotion.
01.
Clear Messaging
Develop clear, credible messaging that explains your role, expertise and value in a way your audience understands and trusts.
02.
Strong Positioning
Position yourself or your organisation as a credible authority through consistent communication across media, public and stakeholder channels.
03.
Confident Communication
Build confidence in how you communicate publicly, ensuring messages remain aligned and effective in high visibility situations.
What's involved?
Strategic communications consulting supports clients with:
• Message development and refinement
• Expert and organisational positioning
• Thought leadership and credibility building
• Media and public facing messaging alignment
• Communication planning for growth, change or increased visibility
This work creates a clear communication framework that can be applied consistently across media, public engagement and stakeholder interactions.
Why Strategic Communications Matters
Without a clear communications strategy, even strong expertise can be misunderstood or overlooked.
Strategic communications ensures that:
• Your value and expertise are clearly articulated
• Messages remain consistent across channels
• Public and media communication builds trust
• You communicate with confidence in high visibility situations
This is particularly important for professionals working in health, corporate, government and regulated industries.
Client Outcome Example
Nutrition for a Healthy Life engaged Hype Machine to strengthen how they communicated their role, services and expertise to the public and media.
Through strategic message development and expert positioning, they gained clarity in how they explained their work and its impact within the community. This clarity supported confident media engagement and enabled them to share evidence based information with a wider audience.
This work formed the foundation for targeted media training, ensuring messaging was consistent, credible and aligned with professional goals.
Who Strategic Communications Is For
Strategic communications consulting is suited to:
• Professionals seeking clearer positioning
• Organisations refining public messaging
• Businesses preparing for media engagement
• Leaders representing their organisation publicly
• Teams navigating growth, change or increased scrutiny
Support can be provided on a project basis or as ongoing advisory.
How Strategic Communications Works
The process typically includes:
• Understanding your goals and audience
• Developing clear and credible messaging
• Refining positioning and communication tone
• Aligning messaging across platforms and spokespeople
• Supporting confident execution in public settings
Each engagement is tailored to your organisation or professional context.
Enquire About Strategic Communications
If you need clearer messaging, stronger positioning and confidence in how you communicate publicly, get in touch to discuss strategic communications support.
Contact us