Free Download

When Something
Goes Wrong:
The Crisis Communications Playbook.

A step-by-step guide to protecting your organisation in the first 24 hours after an incident. Built for mining and resources operators.

  • The 24-hour response timeline
    Exactly what to do, in order, from minute zero.
  • Stakeholder communications matrix
    Who to contact, through which channel, and when.
  • Pre-written statement templates
    Three fill-in-the-blanks statements ready to adapt today.
  • 8 mistakes that make incidents worse
    The patterns that turn manageable situations into disasters.
  • Crisis readiness self-assessment
    Find out where your gaps are before something goes wrong.
8-page practical guide
Mining & resources focused
Instantly downloadable
Crisis Communications Playbook
Free PDF — instant download
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Built for the first hour
Most crisis guides cover theory. This one gives you a minute-by-minute action plan for the 24 hours where your reputation is actually on the line.
Written for mining operators
Regulators, site managers, media at the gate. This guide is built around the incidents and audiences that resources businesses actually face.
Reducing reputational risk
Reputational damage costs more than preparation ever does. This playbook is the first step in treating communications as risk management, not an afterthought.
What's inside

Eight pages. No filler.

Every section answers a question your team will be asking in real time when something goes wrong.

Page 2
Why communications fails in a crisis
The three failure patterns that appear in almost every poorly managed incident, and why silence is never a neutral choice.
Page 3
The 24-hour response timeline
From minute zero to 24 hours: what to do, in what order, and who needs to be across each step.
Page 4
Stakeholder communications matrix
Your regulator, board, media, workforce, affected community and investors. Different channels, different timing, different messages.
Page 5
Pre-written statement templates
A holding statement, full media statement and internal workforce communication. Fill in the blanks and issue with confidence.
Page 6
8 mistakes that turn incidents into disasters
The patterns that make a manageable situation catastrophic. Each one is avoidable with the right preparation.
Page 7
Crisis readiness self-assessment
Eight yes/no questions to reveal exactly where your organisation's communications gaps are before something goes wrong.
HM
hype machine.
PR Agency · Mackay, Queensland

This guide was produced by Hype Machine, a PR agency based in Mackay, Central Queensland, specialising in media training, online reputation management and crisis communications. Our principal holds a Bachelor of Journalism and has worked across communications and public relations in the resources sector. We understand how the media covers mining incidents, how regulators respond, and what organisations need to do to protect their reputation when it counts.

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