Packages & Investment
PR Packages and Pricing Mackay
Every package is built around one principle: reducing your reputational risk. Hype Machine is led by a former journalist with hands-on PR experience, based in Mackay inside the Bowen Basin, with a direct understanding of the media, investors and community dynamics your ASX-listed operation faces. These are not marketing costs. This is insurance against the incidents that can trigger trading halts, stall regulatory approvals or destroy stakeholder confidence overnight.
Monthly Retainer Packages
Ongoing reputation protection for ASX-listed companies, scaled to match your risk profile and market exposure.
Crisis Ready
For ASX-listed small caps, contractors and SME mining suppliers who need baseline reputation protection and disclosure-aware crisis readiness.
- Media and reputation monitoring
- ORM baseline audit and setup
- Crisis communications plan on file
- Basic incident response framework (first 24-hour messaging)
- ASX announcement monitoring and alerts
Active Reputation
For ASX-listed mid-cap operators, project developers and Tier 2/3 contractors with regular market, media or regulatory exposure.
Everything in Crisis Ready, plus:
- Proactive online reputation management
- Quarterly media training session
- Crisis communications on retainer
- ASX continuous disclosure communications support
- Investor and analyst communications
- Stakeholder and community communications support
Reputation Partner
For ASX-listed companies, major project operators and high-exposure businesses where reputational risk is a board-level and market-sensitive concern.
Everything in Active Reputation, plus:
- Dedicated crisis response availability
- Executive and spokesperson media coaching
- AGM preparation and chairman's address support
- Investor relations messaging and annual report narrative
- Community and landholder communications
- Issues management and ongoing board-level strategic counsel
One-Off Projects
Targeted engagements for organisations that need a specific piece of work done right.
ORM Audit & Strategy
A full review of your current online reputation, including search results, review profiles, digital footprint and ASX market perception, with a clear strategy to strengthen or repair it.
Crisis Communications Plan
A documented crisis response framework covering risk identification, escalation procedures, pre-approved messaging, spokesperson protocols and ASX continuous disclosure procedures, tailored to your organisation.
Media Training Workshop
Practical, hands-on media training for your leaders and spokespeople, covering interview technique, message discipline, handling difficult questions on camera and preparing for investor and analyst briefings.
Executive Media Coaching
One-on-one coaching for senior leaders who need to front the media, present at AGMs or lead earnings calls with confidence, whether for a planned opportunity or an emerging situation.
Crisis Activation
When a crisis breaks, active 24/7 crisis management is a different level of engagement to a standing retainer. Crisis activation covers immediate deployment, ASX trading halt coordination, around-the-clock availability and sustained hands-on response for the duration of the incident. Day rates apply for extended engagements.
This Is Not a Marketing Cost
For ASX-listed mining and resources businesses operating in the Bowen Basin and across Queensland, reputational incidents carry real financial consequences. A poorly handled media story, an unmanaged online review or a botched crisis response can trigger trading halts, stall approvals, erode investor confidence and put contracts at risk.
These packages exist to make sure you are prepared before that happens. Every service is built around risk reduction and reputation protection, not publicity or exposure. You are investing in the infrastructure that keeps your operation's name clean and your stakeholders confident.
Hype Machine is led by a former print journalist with hands-on PR experience, based in Mackay at the centre of the Bowen Basin. That matters. We understand your media landscape, your community stakeholders and your regulatory environment because we work inside it. When something goes wrong, you are not briefing someone in a CBD office who has never been on site. You are talking to someone who has spent years in newsrooms watching exactly how these stories develop and knows how to get ahead of them.
Ready to Protect Your Reputation?
Get in touch for a confidential discussion about which package or project is the right fit for your organisation.